Unaudited Interim Results to 30 June 2025
RNS Announcements
New Partnership Agreement in South Korea
28 March 2025
ProBiotix Health plc (AQSE: PBX), the life sciences business developing probiotics to
support cardiometabolic health, is pleased to announce a new long-term partnership
agreement in South Korea.
ProBiotix has signed an exclusive commercial agreement with TopHealth, a leading
South Korea based consumer products company, focused on promoting health and
wellness. Under the terms of the partnership, ProBiotix has granted TopHealth the
rights to sell finished consumer products direct to consumers in South Korea.
The agreement spans three areas of distribution: products marketed under the
ProBiotix CholBiome® brand, YourBiotix private turnkey solutions to
be sold to South Korea based brand owners and sales of product solutions under
TopHealth's own consumer brand. The first phase of the cooperation will focus on the
import and direct sale of CholBiome® X3 to
consumers. Following this, local registration will be required for TopHealth to
market its own brand Bifolacto using LPLDL in the product.
Privately owned, TopHealth develops scientifically backed, high quality health
supplements with a particular focus in the area of probiotics. Since 2017, it has
progressed its award winning Bifolacto brand from one product formulation within
women's health, to become one of the top three fastest growing supplement brands in
South Korea. TopHealth has a broad portfolio of products for digestive, immune,
women's and children's health, including several dosage formats ranging from instant
melt sticks to capsules, tablets and drops.
TopHealth sells online and via a number of retail outlets, and is increasingly
leveraging the power of influencers, and has established a partnership with leading
influencer network and personalised pharmacist consultation service PBros. In South
Korea, 93% of the population actively use social media, compared to the global
average of 63%, with the growing nutraceutical influencer market valued at
approximately £1.3 billion in 2022.
Last year, the probiotics dietary supplements market in South Korea was estimated to
be worth £350 million and is expected to increase to £870 million by 2030. Of the 52
million population, around 17% suffer from hypercholesterolemia (high cholesterol)
which is driving the supplement segment of the market, as consumer awareness of
heart health and metabolic disorder risks increases.
Steen Andersen, CEO of ProBiotix, commented: "We are pleased to have
managed to secure a market leader like Tophealth. It is a company with a proven
track record of building strong businesses in the probiotic sector, and today ranks
as one of the leading brand innovators in the South Korean supplement market.
South Korea poses a perfect fit for our value proposition being a high price growth
market, with an increasing focus by consumers on probiotic supplements to help
manage their health.
TopHealth has worked diligently with the influencer market, harnessing their large
followings to influence consumer purchasing decisions. We expect this increasing
awareness to drive demand for our products in the years ahead."
Tae Yoon Kim, Founder & CEO of TopHealth, commented: "This
partnership with ProBiotix represents a significant opportunity for TopHealth, as we
both share a common vision of improving consumer health through scientifically
validated solutions.
Due to current Korean regulations, we are initially entering the market via CBEC
(Cross-Border E-Commerce), alongside preparing a number of long-term distribution
and brand strategies for future growth.
We believe that differentiated technologies such as LPLDL will provide strong potential to deliver new innovative health solutions to Korean consumers. By combining innovative science from ProBiotix with TopHealth's deep market expertise, we aim to further strengthen our leadership in the Korean probiotics market."
For further information, please contact:
ProBiotix Health plc |
https://probiotixhealth-ir.com/ |
|
investors@probiotixhealth.com |
Steen Andersen, Chief Executive Officer Miles Nolan, Investor Relations |
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Peterhouse Capital Limited Aquis Corporate Adviser and Broker |
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Mark Anwyl Duncan Vasey
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This announcement contains information which, prior to its disclosure, was considered
inside information for the purposes of the UK Market Abuse Regulation and the
Directors of the Company are responsible for the release of this announcement.
Notes to Editors:
ProBiotix is a life sciences company that develops probiotic formulations to support
cardiometabolic health. Since its formation, ProBiotix has become recognised as a
global leader in microbiome modulating probiotics for use in food supplements and
nutraceuticals.
The Company has a unique approach; discovering ground breaking probiotics, ensuring their benefits through robust science, and bringing to market effective finished probiotic-based products for human health across the globe.
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